\n
![\"\"](\"http:\/\/i60.tinypic.com\/i2nlhd.jpg\")
<\/p>\n
\n<\/p>\n
\tHoward Stutz, Las Vegas Review-Journal <\/p>\n
\tThe High Roller \u2014 Caesars Entertainment Corp.\u2019s observation wheel at the center of the Strip \u2014 marked its one-year anniversary Tuesday evening with company officials calling the attraction a success despite the attraction falling below the original ridership projections.<\/p>\n
\tThe 550-foot-tall wheel, which anchors the $550 million Linq retail, dining and entertainment development, is averaging 5,000 people per day, the company said during its quarterly earnings conference call on March 2.<\/p>\n
\tOriginally, Caesars hoped to attract 11,000 riders per day willing to pay up to $35 for a 30-minute trip that offers views of the Strip and the Las Vegas Valley.<\/p>\n
\t\u201cNew marketing initiatives have broadened customer awareness and visitation to The Linq and High Roller,\u201d Caesars Chairman and CEO Gary Loveman said.<\/p>\n
\tAfter receiving the Las Vegas Icon Award,\u201d a special designation and tribute from the Clark County Commission after a brief ceremony, Loveman said the High Roller, as well as The Linq, have attracted increased business to the company\u2019s adjoining casinos, the Flamingo and Linq, which had been known as the Quad.<\/p>\n
\t\u201cThis development has brought new customers to any area through its added attractions,\u201d Loveman said. \u201cWe\u2019re learning what it takes to operate it.\u201d<\/p>\n
\tLoveman said the High Roller is filled on busy weekends but can also have less business in midweek, depending on the weather.<\/p>\n
\tWhen it opened a year ago, Caesars estimated the High Roller would attract 3 million to 4 million riders per year. On the conference call, Caesars Chief Financial Officer Eric Hession said the observation wheel increased ridership 10 percent over the last three months of 2014.<\/p>\n
\t\u201cI am very excited about how the wheel is doing,\u201d Loveman said. \u201cI am also fascinated by how complicated it is. I think there is tremendous additional benefit to be added from the wheel.\u201d<\/p>\n
\tHigh Roller guests can either sit or stand in glass-walled circular cabins, each of which hold as many as 40 people. Tickets are $24.95 per person during the daytime and $34.95 at night. Nevada residents get a 50 percent discount.<\/p>\n
\tOver its first year of operation, Caesars has used the High Roller to highlight various special events and moments in Las Vegas.<\/p>\n
\tThe colorful lighting aspect of the wheel has been used for themed holidays, such as St. Patrick\u2019s Day and the Fourth of July. It has been used for breast cancer awareness and heart disease.<\/p>\n
\tThe High Roller glowed red earlier this year to honor former UNLV basketball coach Jerry Tarkanian after his death.<\/p>\n
No replies were posted for this topic.<\/p>\n","protected":false},"excerpt":{"rendered":"
Howard Stutz, Las Vegas Review-Journal The High Roller \u2014 Caesars Entertainment Corp.\u2019s observation wheel at the center of the Strip \u2014 marked its one-year anniversary Tuesday evening with company officials calling the attraction a success despite the attraction falling below…<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-8796","post","type-post","status-publish","format-standard","hentry","category-other-games"],"_links":{"self":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts\/8796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/comments?post=8796"}],"version-history":[{"count":0,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts\/8796\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/media?parent=8796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/categories?post=8796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/tags?post=8796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}