http:\/\/myvegas.com\/<\/a><\/span><\/p>\n\tPlayStudios is headed by former Wynn Las Vegas President Andrew Pascal.<\/p>\n
\tMGM Resorts allows customers to redeem their points earned from playing on myVegas for rewards such as restaurant vouchers, show tickets, nightclub passes and free room nights at many of the company\u2019s 10 Strip resorts.<\/p>\n
\tStation Casinos has joined the myVegas program, offering customers the ability to redeem rewards for restaurant offerings, entertainment options, and room nights at Red Rock Resort, Green Valley Ranch Resort and Palace Station.<\/p>\n
\tPascal said the \u201creal world rewards\u201d social gaming players can win on myVegas \u201csets us apart from all the other casual games out there.\u201d<\/p>\n
\tSocial gaming applications, such as myVegas, are free to download. Customers can purchase virtual gaming tokens \u2014 often for less than $1 for thousands of tokens \u2014 to increase their chances at the various rewards. State gaming regulations prohibit the rewards from being anything casino-related.<\/p>\n
\tKrejcik said Eilers Research lists PlayStudios as the eighth largest publisher of social casino games worldwide with a run-rate to achieve more than $60 million in gross revenue this year. The revenue comes from customers buying tokens.<\/p>\n
\t\u201cThey are also one of the fastest growing social game companies we follow with revenues up more than 300 percent year over year, and we see further room for growth given our forecast,\u201d Krejcik said.<\/p>\n
\tNo one had to explain the benefits of social gaming to Station Casinos Senior Vice President Staci Alonso.<\/p>\n
\tBefore joining the casino operator, Alonso was the senior marketing executive for International Game Technology when the company purchased social gaming giant DoubleDown Casino. Initially panned by analysts, the $500 million purchase has become a moneymaker for the slot machine manufacturer.<\/p>\n
\tAlonso said a long-standing relationship between Pascal and Station Casinos President Steve Cavallaro helped move the deal along. But the company was also impressed by the results myVegas has shown with the MGM Resorts properties.<\/p>\n
\t\u201cWe sold out all our breakfast offers for the Feast (buffet) and several room nights on opening day,\u201d Alonso said of the program, which launched at the beginning of the month.<\/p>\n
\t\u201cOur main priority was to use this opportunity and platform to introduce the Station Casinos brand to regional guests,\u201d she said.<\/p>\n
\tLike MGM Resorts customers, those seeking to redeem their myVegas reward at one of the Station Casinos properties must be a member of the gaming company\u2019s players loyalty program. They also have to physically come into the property to redeem the reward.<\/p>\n
\t\u201cIt allows us to determine that the customer is over age 21 and they will most likely enjoy other parts of the property on their visit,\u201d Alonso said.<\/p>\n
\tThe program allows Station Casinos to display its properties to customers outside the Las Vegas market. Red Rock and Green Valley are considered the company\u2019s higher end resorts, while Palace Station is near the Strip.<\/p>\n
\tStation Casinos offers 10 different rewards for myVegas customers, including dinners Palace Station\u2019s Charcoal Room, Red Rock T-Bone\u2019s Chop House and Green Valley\u2019s Hank\u2019s \u2014 the properties\u2019 high-end restaurants. Alonso said the company has the ability to change out the rewards.<\/p>\n
\tKrejcik said agreement between PlayStudios and Station Casinos will help attract new customers to the gaming company and drive additional revenue for PlayStudios.<\/p>\n
\t\u201cThe partnership between PlayStudios and MGM has worked out well for both companies,\u201d Krejcik said. \u201cWe do not see this deal impacting that relationship.\u201d<\/p>\n
\nReplies:<\/h3>\n
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Howard Stutz, Las Vegas Business Press Eilers Research gaming analyst Adam Krejcik estimates the expanding social casino phenomenon in the U.S. will eclipse $2.7 billion in revenue this year. That\u2019s a pocketful of virtual gaming tokens. The growing activity is…<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8018","post","type-post","status-publish","format-standard","hentry","category-latest-casino-news"],"_links":{"self":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts\/8018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/comments?post=8018"}],"version-history":[{"count":0,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts\/8018\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/media?parent=8018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/categories?post=8018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/tags?post=8018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}