{"id":7882,"date":"2014-08-22T18:05:57","date_gmt":"2014-08-22T18:05:57","guid":{"rendered":"https:\/\/forumarchives.tmsites.net\/index.php\/2014\/08\/22\/top-l-a-brand-anchors-sls-las-vegas\/"},"modified":"2014-08-22T18:05:57","modified_gmt":"2014-08-22T18:05:57","slug":"top-l-a-brand-anchors-sls-las-vegas","status":"publish","type":"post","link":"https:\/\/forumarchives.tmsites.net\/index.php\/2014\/08\/22\/top-l-a-brand-anchors-sls-las-vegas\/","title":{"rendered":"Top L.A. brand anchors SLS Las Vegas"},"content":{"rendered":"


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\n\tA chandelier inside the SLS buffet in Las Vegas on Thursday, August 7, 2014. The SLS will open to the public on August 23, 2014. The old Sahara hotel has been completely renovated and rebranded as the SLS under owner Sam Nazarian. (Justin Yurkanin\/Las Vegas Review-Journal)<\/span><\/p>\n

\tDeciding on the retail components at SLS Las Vegas was a \u201cno brainer,\u201d according to Sam Bakhshandehpour, president of the hotel and casino\u2019s management company, Los Angeles-based sbe Entertainment Group LLC.<\/p>\n

\t\u201cWe chose Fred Segal as the exclusive retailer at SLS Las Vegas as a strategic move,\u201d Bakhshandehpour said. \u201cWe wanted to do something that went against the grain compared to what other casino operators have done on the Strip. We also wanted a like-minded retailer for our demographic and they\u2019re an iconic L.A. brand.\u201d<\/p>\n

\tBakhshandehpour said retail is an important part of completing the overall SLS Las Vegas experience.<\/p>\n

\t\u201cThere\u2019s big mall retail, which is traditionally done in Vegas, however, it\u2019s something that is replicable in people\u2019s hometowns,\u201d he said. \u201cFred Segal provides a unique experience for a narrow demographic.\u201d<\/p>\n

\tFred Segal, which was created in 1961 in Los Angeles, currently has two locations in Los Angeles and Santa Monica, Calif.<\/p>\n

\tPaul Blum, CEO of Fred Segal, said the store will operate seven retail concepts throughout SLS including He, a men\u2019s sportswear and accessories store, She, women\u2019s sportswear and accessories, Jeans, which will offer both men\u2019s and women\u2019s denim, Play, intimate apparel, Goods, which will feature housewares and novelty items, as well as Jewels and Shoes.<\/p>\n

\tWomen\u2019s clothing brands will include Torn by Ronny Kobo, Zimmerman and Jonathan Simkhai, as well as Zachary Prell, Billy Reid and Todd Snyder for men. Bamford Watch Co., Gasia and Shaun Leane will be among the designers featured at Jewels.<\/p>\n

\t\u201cEvery two to three months there\u2019s a changeover of product assortment at Fred Segal,\u201d Blum said. \u201cOur brands are constantly changing as our concept revolves around a flow of a lot of different brands.\u201d<\/p>\n

\tThe retail space at Fred Segal inside SLS Las Vegas encompasses 10,000 square feet as each store is between 1,200 and 2,000 square feet, Blum said.<\/p>\n

\t\u201cCustomers will stroll through the casino, pool, restaurants and clubs and our stores are interspersed throughout,\u201d he said. \u201cWhat\u2019s interesting about our retail concept is that shopping will be spread throughout, not the usual formula where retail is in one place.\u201d<\/p>\n

\tFred Segal\u2019s move into Las Vegas will be the first store outside of California, said Blum, who added that the company is anticipating the opening of its first international location in Tokyo next spring, which will feature a mix of retail, including a spa and cafe.<\/p>\n

\t\u201cIt\u2019s very exciting and our plan is to open up other locations outside of California in the future,\u201d he said. \u201cLas Vegas is a great place to start as we have access to international clientele and it\u2019s an innovative and different set-up. We didn\u2019t want to open regular stores, we wanted an interesting concept and I\u2019m really excited about it.\u201d<\/p>\n

\tBlum added he\u2019s looking forward to spreading the L.A. shopping experience to other parts of the world.<\/p>\n

\t\u201cWe\u2019re looking forward to giving people that L.A. and Fred Segal attitude in a different place and the new energy that will be created because of it,\u201d he said. \u201cThis is just the first step, but it\u2019s a really exciting step.\u201d<\/p>\n

\tBakhshandehpour is cautiously optimistic he can take retail to another level when the hotel opens at midnight Friday.<\/p>\n

\t\u201cGiven our success in South Beach and in Vegas with Hyde Nightclub at the Bellagio, we\u2019re cautiously optimistic for brands like ours to come to town with a different lens on how we view customer experience and bring content that has never been seen before in Vegas,\u201d he said. \u201cMy hope, in the most humble manner possible, is to be the brand that came in to town and led the charge for the next evolution of Las Vegas and that we set the tone for what the next decades will be like.\u201d<\/p>\n

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A chandelier inside the SLS buffet in Las Vegas on Thursday, August 7, 2014. The SLS will open to the public on August 23, 2014. The old Sahara hotel has been completely renovated and rebranded as the SLS under owner…<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7882","post","type-post","status-publish","format-standard","hentry","category-latest-casino-news"],"_links":{"self":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts\/7882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/comments?post=7882"}],"version-history":[{"count":0,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts\/7882\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/media?parent=7882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/categories?post=7882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/tags?post=7882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}