{"id":7728,"date":"2014-07-27T17:21:33","date_gmt":"2014-07-27T17:21:33","guid":{"rendered":"https:\/\/forumarchives.tmsites.net\/index.php\/2014\/07\/27\/new-downtown-summerlin-and-red-rock-resort-to-share-space-patronage\/"},"modified":"2014-07-27T17:21:33","modified_gmt":"2014-07-27T17:21:33","slug":"new-downtown-summerlin-and-red-rock-resort-to-share-space-patronage","status":"publish","type":"post","link":"https:\/\/forumarchives.tmsites.net\/index.php\/2014\/07\/27\/new-downtown-summerlin-and-red-rock-resort-to-share-space-patronage\/","title":{"rendered":"New Downtown Summerlin and Red Rock Resort to share space, patronage"},"content":{"rendered":"


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\n\tConstruction progress on Downtown Summerlin is seen in July. The shopping destination has a unique relationship with its neighbor, Red Rock Resort. Both entities benefit from the other\u2019s improvements. One example: The Howard Hughes Corp. is constructing a parking section with a drop-off area located off Summerlin Centre Drive. It will offer hotel guests convenience from the soon-to-open shopping experience to the casino. A spokesperson for Red Rock Resort said there might be cross-promotional opportunities between the properties. (Special to View)<\/span><\/p>\n

\tJan Hogan, Las Vegas Review-Journal <\/strong>
\n\tLong before the first shovel full of dirt was dug up, and long before the final name of the shopping destination was approved, Downtown Summerlin had a unique relationship with Red Rock Resort.<\/p>\n

\t\u201cThere\u2019s been a longstanding relationship between Station Casinos and The Howard Hughes Corporation,\u201d said Lori Nelson, Station\u2019s vice president of corporate communications. \u201cIt dates back to when they granted us the land for Red Rock because they were the decision makers on putting that deal together, so we\u2019ve always had a great working relationship. A lot of synergy started back then.\u201d<\/p>\n

\tNelson said the shopping experience had always been part of the Hughes Corp. vision, so Station was aware it would be neighbors with the project. She likened it to Green Valley Ranch, which opened in December 2001, and its close proximity to The District shopping area. She said both those Henderson properties feed off each other and are conscious of the benefits of being neighbors.<\/p>\n

\t\u201cSo in a similar vein, we saw how terrific it was for our guests and vice versa, to have those amenities next door to one another and have one help the other out,\u201d Nelson said. \u201cIt\u2019s the guest who won at the end of the day because they had the convenience of all this entertainment. We knew the two products work really nicely together.\u201d<\/p>\n

\tOne example of working together: the Hughes Corp. is building a new parking section with a public drop-off area at Summerlin Centre Drive. It will offer hotel guests convenience from the soon-to-open shopping experience to the casino.<\/p>\n

\tBoth benefit as well from the other\u2019s improvements. The Hughes Corp., for example, is making improvements where Summerlin Center Drive goes under the 215 Beltway, adding traffic lights and sidewalks. It will allow walking-distance residents easy access to both properties.<\/p>\n

\tNelson said future cross-promotional opportunities between the properties had not been ruled out.<\/p>\n

\tTom Warden, senior vice president for community and government relations for the Hughes Corp., called it a \u201cvery symbiotic\u201d relationship and noted that most resort hotels are not used to opening the back side of their property to access another company\u2019s project.<\/p>\n

\t\u201cWe\u2019ve always worked with RRR collaboratively,\u201d he said. \u201cThis plot of land that the Red Rock Resort and Casino is on, as well as land that is Downtown Summerlin, had always, since the very beginning, been designated as the commercial center for Summerlin \u2026 As the (revamped) design took shape, we worked closely with them. We have a design review process, so we were well aware of what they were doing, and we worked with them.\u201d<\/p>\n

\tVicki Rousseau, marketing director for Downtown Summerlin, said the Hughes Corp. project would capture a \u201csignificant amount\u201d of hotel guests.<\/p>\n

\t\u201cIt\u2019s hard to estimate, in terms of percentages,\u201d she said, \u201cbut we\u2019ll capitalize on a large portion of them. We\u2019ll have guests of the Red Rock filing into the center, have that symbiotic flow of people going back and forth. And that, by itself, creates a certain energy between the two.\u201d<\/p>\n

\tThat does not mean restricting hotel guests to only area shopping. Red Rock Resort offers guests a free shuttle to the Strip for sightseeing, shopping and visiting the casinos. Even though Downtown Summerlin will offer plenty of shopping opportunities, the resort will continue to offer the shuttle.<\/p>\n

\tRed Rock Resort is undergoing a $35 million remodel. Nelson said that the timing was intentional.<\/p>\n

\t\u201cIt was time to refresh a lot of Red Rock\u2019s offerings as we go into our eighth year,\u201d she said. \u201cBut, absolutely, there was a lot of deliberate timing where we wanted our new offerings to come online as Downtown Summerlin was opening. We know that there\u2019s going to be some great fanfare, and we know they\u2019re going to be capturing a great market from casting a wide net. Everyone\u2019s going to come check it out, so certainly it\u2019s beneficial to us to have everything finished and completed and have some new offerings at the same time.\u201d<\/p>\n

\tNelson said all the upgrades and changes will be completed by the end of the year, with much of it coinciding with Downtown Summerlin\u2019s scheduled opening in October.<\/p>\n

\tThe $35 million remodel is not just for hotel guests. Although a portion of it will address updating hotel rooms, it also is designed to keep locals coming to the gaming facility.<\/p>\n

\t\u201cWe\u2019re based on repeat clientele,\u201d Nelson said. \u201cThe locals pick us for their movies, when we have special events. When it\u2019s football season, they\u2019re watching the games, eating in our restaurants or catching a concert. They\u2019re the most discriminating guest you\u2019re going to have, more so than a tourist. They want the consistency, and they know they can expect \u2018X\u2019 when they come into your venue. So, it\u2019s really important for us to have new offerings to give then a reason to come back. \u2026 Especially in Summerlin, everyone\u2019s looking for what\u2019s new.\u201d<\/p>\n

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Construction progress on Downtown Summerlin is seen in July. The shopping destination has a unique relationship with its neighbor, Red Rock Resort. Both entities benefit from the other\u2019s improvements. One example: The Howard Hughes Corp. is constructing a parking section…<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7728","post","type-post","status-publish","format-standard","hentry","category-latest-casino-news"],"_links":{"self":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts\/7728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/comments?post=7728"}],"version-history":[{"count":0,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts\/7728\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/media?parent=7728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/categories?post=7728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/tags?post=7728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}