{"id":7623,"date":"2014-07-06T20:28:57","date_gmt":"2014-07-06T20:28:57","guid":{"rendered":"https:\/\/forumarchives.tmsites.net\/index.php\/2014\/07\/06\/caesers-to-spend-223-million-to-re-brand-quad-as-linq-hotel\/"},"modified":"2014-07-06T20:28:57","modified_gmt":"2014-07-06T20:28:57","slug":"caesers-to-spend-223-million-to-re-brand-quad-as-linq-hotel","status":"publish","type":"post","link":"https:\/\/forumarchives.tmsites.net\/index.php\/2014\/07\/06\/caesers-to-spend-223-million-to-re-brand-quad-as-linq-hotel\/","title":{"rendered":"Caesers to spend $223 million to re-brand Quad as Linq Hotel."},"content":{"rendered":"


\n\"\"
\n\tRooms at the Linq will have a new look as Caesars Entertainment transitions from the Quad Resort & Casino. The company is spending $223 million on the project. (Photo courtesy of Caesars Entertainment)<\/span><\/p>\n

\tBy RICHARD N. VELOTTA
\n\tLAS VEGAS REVIEW-JOURNAL
\n\tCaesars Entertainment is linking \u2014 or is it linqing? \u2014 its Strip property to its recently opened retail and entertainment plaza.<\/p>\n

\tThe company on Tuesday announced that it would invest $223 million toward revamping the 2,256-room Quad Resort & Casino and rebrand it as the Linq Hotel & Casino.<\/p>\n

\tReservations under the new name are on sale and the transition to the Linq brand is scheduled for completion on Oct. 30. The company is introducing the revamped property with $89-a-night room rates.<\/p>\n

\tThe hotel will remain open under the Quad name through the property\u2019s transition.<\/p>\n

\t\u201cWith the Linq, we pioneered the creation of a new type of space for the changing Las Vegas consumer,\u201d Tariq Shaukat, executive vice president and chief marketing officer of Caesars Entertainment, said in a statement.<\/p>\n

\t\u201cThe resort will provide guests with a highly social and connected environment, with all the great restaurants, shops and experiences available at the Linq promenade right at their fingertips,\u201d he said.<\/p>\n

\tCaesars will revamp the property\u2019s 2,256 rooms and suites as well as its public areas. The company promises new retail and spa amenities and a new pool deck and a signature lobby bar.<\/p>\n

\tThe bar will feature wines on tap and beverage pairings and flights. The bar also will have its own gaming experience with six table games and the company envisions the location to become a social hub.<\/p>\n

\tThe hotel is located on the west end of the Linq promenade, a corridor of 14 retail shops, 12 restaurants, eight bars and two concert venues. It\u2019s anchored by the High Roller, currently the world\u2019s tallest observation wheel, recently named by Travel & Leisure magazine as the \u201cworld\u2019s coolest new tourist attraction.\u201d<\/p>\n

\tTechnology will be at the heart of the property\u2019s effort to attract a younger crowd.<\/p>\n

\tThe Linq will have an automated check-in process to reduce wait times. A VIP lounge and concierge desk will have touch-screen monitors that can process bookings for dining and entertainment.<\/p>\n

\tHigh-speed Wi-Fi will be available throughout the resort in common areas, hotel rooms and the casino floor. Company officials say the wireless Internet access will work seamlessly between the hotel and the Linq promenade.<\/p>\n

\tThe Linq hotel property has had several names over the years.<\/p>\n

\tThe building opened in 1959 as the Flamingo Capri, but was bought 20 years later by Ralph Engelstad and renamed the Imperial Palace, taking on an Asian theme.<\/p>\n

\tWhen Engelstad died in 2002, the hotel\u2019s ownership was transferred to a family trust.<\/p>\n

\tIn 2005, Caesars, then known as Harrah\u2019s Entertainment, announced plans to purchase the Imperial Palace from the trust. With its location on the doorstep of a large tract of Harrah\u2019s-owned property and clustered amid the company\u2019s Harrah\u2019s and Flamingo hotels, CEO Gary Loveman, at the time, suggested that the Imperial Palace might be torn down.<\/p>\n

\tInstead, the company opted to refurbish the hotel and in 2012 changed the name to the Quad.<\/p>\n

\tCaesars dominates the mid-Strip, owning Caesars Palace, Harrah\u2019s, Flamingo, Bally\u2019s, Paris, Planet Hollywood and the newly minted Cromwell property as well as the Linq. It also has the Rio in Las Vegas.<\/p>\n

\n

Replies:<\/h3>\n
\n

Posted by:<\/strong> Finisher on July 7, 2014, 5:40 am<\/p>\n

Got two offers so far one was for 129.00 then got one for comp stay for 2 days mid week . May try it while it is good .
\n\tGood Rolling \ud83d\ude42 \ud83d\ude42<\/div>\n<\/div>\n
\n

Posted by:<\/strong> getagrip on July 7, 2014, 5:15 pm<\/p>\n

Wonder if they fixed the elevators yet? Hopefully that was the first thing on the list! <\/p>\n

\tNo wonder Caesars is in such debt. \ud83d\ude25 The hotel rooms are loooong past due on upgrades but you would think that in 2012 they would have had the foresight to call the casino and hotel the Linq so they wouldn’t have to spend money on rebranding the casino now. That can’t be inexpensive to change names like that! \ud83d\ude44<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Rooms at the Linq will have a new look as Caesars Entertainment transitions from the Quad Resort & Casino. The company is spending $223 million on the project. (Photo courtesy of Caesars Entertainment) By RICHARD N. VELOTTA LAS VEGAS REVIEW-JOURNAL…<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7623","post","type-post","status-publish","format-standard","hentry","category-latest-casino-news"],"_links":{"self":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts\/7623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/comments?post=7623"}],"version-history":[{"count":0,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/posts\/7623\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/media?parent=7623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/categories?post=7623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumarchives.tmsites.net\/index.php\/wp-json\/wp\/v2\/tags?post=7623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}