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\tBy RICHARD N. VELOTTA
\n\tLAS VEGAS REVIEW-JOURNAL
\n\tLas Vegas tourism is on a hot streak.<\/p>\n
\tSouthern Nevada reported record monthly visitation in March, its third straight month of visitor volume increases, wrapping up a quarter that was one of the strongest since the second quarter of 2012, the city\u2019s best year for tourism.<\/p>\n
\tThe Las Vegas Convention and Visitors Authority reported Tuesday that 3.7 million people visited the city in March, a 4.3 percent increase over March 2013, and the highest total ever recorded in one month.<\/p>\n
\tFor the quarter, the organization that tracks tourism and markets Las Vegas to the world reported 10.2 million visitors, up 5.3 percent from the first quarter of 2013.<\/p>\n
\tThe authority also reported a 20.7 percent increase in the average daily room rate to $133.92, a 25.3 percent improvement in revenue per available room to $122.94 and a 20.5 percent bump in convention attendance for the month to 624,772 people.<\/p>\n
\tThe city\u2019s occupancy rate soared to 91.8 percent for the month, a 3.4 percentage-point increase from March 2013.<\/p>\n
\t\u201cThis is a big year for Las Vegas and you can feel the energy and excitement,\u201d said Rossi Ralenkotter, the authority\u2019s president and CEO.<\/p>\n
\t\u201cWe\u2019re off to a strong start with a record-setting March and very encouraged that 2014 will be the year we break the 40 million visitor mark. The new resorts and attractions opening this year will continue to drive demand and visitation as people seek out new and unique experiences found only in Las Vegas.\u201d<\/p>\n
\tVisitor volume was expected to be strong after favorable reports from McCarran International Airport on March passenger traffic last week and gaming revenue from the state Gaming Control Board earlier Tuesday.<\/p>\n
\tThe March visitor report didn\u2019t disappoint.<\/p>\n
\tConvention attendance helped boost the monthly total, with the ConExpo-Con\/Agg convention and trade show responsible for 20.8 percent of March\u2019s convention totals. The show \u2014 the largest by exhibitor space in the city in 2014 \u2014 also turned out to be one of the largest shows by attendance with 129,700, second only to International CES.<\/p>\n
\tMarch\u2019s average daily room rate was the highest since April 2008 when the authority reported a rate of $135.67. It boosted the quarter\u2019s average rate to $122.34, a 9.7 percent improvement over the first three months of 2013.<\/p>\n
\tThe average rate for rooms on the Strip was reported as $143.85 for the month, a 20.9 percent increase, while downtown rates were at $82.78, up 11.7 percent.<\/p>\n
\tIt\u2019s also been since April 2008 that occupancy rates have hit 90 percent. The 91.8 percent rate in March was the highest since March 2008 when the authority reported a rate of 92.2 percent.<\/p>\n
\tEvery occupancy rate category was higher in March than a year ago.<\/p>\n
\tHotels were up 2.9 points to 93.7 percent; motels were up 7.3 points to 74.4 percent; weekend occupancy hit 96.9 percent, up 3.4 points; and midweek occupancy was 89.7 percent, up 3.7 points.<\/p>\n
\tStrip occupancy was at 93.2 percent for the month, up 2.6 points, while downtown reached 86.9 percent, up 8.1 points.<\/p>\n
\tThe only negative numbers on March\u2019s report were declines in auto traffic and in the total number of conventions and meetings held for the quarter.<\/p>\n
\tAlthough the authority said March\u2019s 2,423 conventions and meetings were 9.9 percent ahead of March 2013, the quarterly total of 5,923 was 2.6 percent less than in the first three months of 2013.<\/p>\n
\tFor the month, the Nevada Transportation Department reported the average daily traffic on Interstate 15 at the Nevada-California border was 40,479 vehicles a day, a 5.5 percent decline from last year. For all major highways in Southern Nevada, the count was 104,035, down 3 percent from last year.<\/p>\n
No replies were posted for this topic.<\/p>\n","protected":false},"excerpt":{"rendered":"
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