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\tBy JENNIFER BOGDAN Staff Writer<\/p>\n
\tFollow Jennifer Bogdan on Twitter<\/p>\n
\tWith days to go before Atlantic Club Casino Hotel shuts its doors for the last time, competing casinos are continuing attempts to lure customers to other Atlantic City properties.<\/p>\n
\tSaturday will mark the final night that Atlantic Club will accept hotel guests with check-out concluding at 11 a.m. Sunday. Gambling will continue throughout Sunday with betting cut off at midnight as 1,600 employees will be left without jobs.
\n\tAtlantic Club has been left with just days to operate following the casino\u2019s $23.4 million sale at bankruptcy auction to Caesars Entertainment Corp. and Tropicana Entertainment Inc. The sale marking the lowest price ever paid for an Atlantic City casino leaves Tropicana with the casino\u2019s gaming machines and customer data and Caesars with the building.<\/p>\n
\tCaesars has no intentions of operating the property but hasn\u2019t yet announced what its fate will be. The company has made few public statements since the sale was announced.<\/p>\n
\tKevin Ortzman, senior vice president and general manager for Caesars, Bally\u2019s and Showboat, however, recently issued a statement calling on Atlantic Club customers to consider Caesars\u2019 four Atlantic City properties. The company is offering to match Atlantic Club players\u2019 cards with the property\u2019s Total Rewards program, and match Atlantic Club coupons beginning Monday.
\n\tMeanwhile Tropicana made a similar appeal, but is in a unique position to attract Atlantic Club customers, in part because it purchased Atlantic Club\u2019s database enabling it to send mailers and e-mail to Atlantic Club players.<\/p>\n
\t\u201cWe have more insight into their customers than anyone else,\u201d Tropicana President and CEO Tony Rodio said. \u201cWe know what they like to play, the days they like to come, and we\u2019ve hired people who know some of their best customers.\u201d<\/p>\n
\tFour player development executives from Atlantic Club have been hired by Tropicana. Rodio said he would like to see Tropicana take on more Atlantic Club employees, but that is difficult in the winter months as the resort\u2019s business slows.<\/p>\n
\tRodio cited Tropicana\u2019s proximity to Atlantic Club, its employees\u2019 experience and the familiarity players will have with the equipment as other reasons he believes Tropicana will pick up more Atlantic Club customers.
\n\tFollowing the shutdown of Atlantic Club, the gambling equipment must be removed from the facility within 10 business days, Rodio said. Within another three to four weeks the machines should be up and running again. Tropicana is particularly interested in roughly 900 slot machines that are three years old or newer and can replace some of the property\u2019s aging stock, Rodio said.<\/p>\n
\tTrump Taj Mahal Casino Resort, Trump Plaza Hotel and Casino, Golden Nugget Atlantic City and Resorts Casino Hotel have all announced promotions to attract Atlantic Club customers.<\/p>\n
No replies were posted for this topic.<\/p>\n","protected":false},"excerpt":{"rendered":"
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