A.C. Properties in Partnering Frenzy with Online Casinos: Card Player magazine has produced a useful summary of the current lay of the land in New Jersey, where it seems as if a new affiliation is announced every day between a bricks-and-mortar casino and an online equivalent, in the race to get a foot in the door ahead of the legalization of Internet gambling in the state. The latest partnership to be named is between Atlantic City’s Tropicana Casino and UK-based Gamesys, which offers online gambling in the European market via Jackpotjoy.com. Online companies must have a land-based casino interest in the state, where the potential value of the iGaming market has been pegged at as much as $500 million to $1 billion per annum.
Partnerships announced to date:
•Caesars Entertainment Corp. — 888 Holdings
•Borgata Hotel Casino & Spa — Bwin.Party Digital Entertainment
•Resorts Casino Hotel — PokerStars
•Golden Nugget Atlantic City — Bally Technologies
•Trump Taj Mahal Casino Resort — Ultimate Gaming
•Tropicana Casino and Resort — Gamesys
London-based 2UP Gaming has also announced that it has received a $330 million commitment from an Asian investment group in order to acquire or build a hotel-casino property in Atlantic City; of the city’s dozen bricks-and-mortar gaming establishments, only Revel and the Atlanic Club currently remain partnerless in the iGaming dance. The latter was formerly involved in talks with PokerStars, but terminated the relationship.
from www.lasvegasadvisor.com
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