Rendering of the fitness center

The Press of Atlantic City
By REUBEN KRAMER Staff Writer
Tropicana plans to open a multilevel fitness complex with AtlantiCare in May, part of a larger renovation campaign at a resort that has emphasized nongambling offerings.
The complex — on Brighton Avenue, adjacent to Bluemercury Spa — will be open to the public and unlike anything currently available in Atlantic City, Tropicana Entertainment CEO Tony Rodio said Friday.
This isn’t your average hotel gym, he said. “This is a full-service fitness center.”
Plans calls for a 12,455-square-foot space complete with cardio and weight equipment, saunas and showers, as well as rooms for classes that include cycling, Zumba, yoga and tai chi.
Billed as AtlantiCare LifeCenter Fitness at Tropicana, the complex will be part of a $35 million renovation of Tropicana bankrolled by Tropicana Atlantic City Corp. and the Casino Reinvestment Development Authority, Rodio said.
He said the LifeCenter will be staffed by AtlantiCare, who will run it as a tenant.
In a statement, AtlantiCare CEO David Tilton said the LifeCenter at Tropicana will incorporate design elements and programming from a LifeCenter that opened in 2005 in Egg Harbor Township.
John Palmieri, executive director of the Casino Reinvestment Development Authority, said in a statement that “Tropicana and AtlantiCare’s partnership is the perfect example of the kind of innovative collaboration that will help to diversify Atlantic City’s attractions and balance its economy.”
Other planned renovations at Tropicana include an overhaul of the casino-hotel’s Boardwalk facade with digital displays and a light show, plus retail additions elsewhere at the property.
Rodio said that as Tropicana expands, he’s particularly excited at the prospect of incorporating the larger casino-hotel experience into the LifeCenter by, for example, having yoga classes on the beach and Zumba class at the Boogie Nights dance club.
Rodio said the LifeCenter will be fronted with glass, so the high-energy ambience of people exercising inside carries out onto the street.
“People are going to be able to ride down Brighton Avenue and see that experience going on,” he said.

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