■ There are plenty of avenues marketers use to attract visitors to Las Vegas. Possibly the biggest mark of success is when a first-time visitor returns less than a year later. The study showed that of all surveyed Las Vegas visitors in 2013, 85 percent were repeat visitors and 15 percent were first-timers. The number of first-timers was down from 18 percent in 2010.
■ Among all visitors, 20 percent came to Las Vegas once in the past five years, 30 percent came two or three times, 16 percent came four or five times, 19 percent came six to 10 times and 15 percent came more than 10 times.
■ In 2013, 41 percent of visitors said they came to Las Vegas on a vacation or pleasure trip, 15 percent said they came specifically to gamble (a five-year high percentage), 9 percent came for a special event, 12 percent came to see family and friends, 7 percent were here for a convention or trade show, 7 percent were here on other business and 4 percent each said they were passing through town or here for a wedding.
■ A higher percentage of repeat visitors — 17 percent — came exclusively to gamble compared with first-time visitors, 4 percent.
■ The percentage of visitors coming for conventions and trade shows has steadily dropped since 2010. In 2010, it was 11 percent; in 2013, it was 7 percent.
■ In 2013, 61 percent of conventioneers said they were more interested in attending their show because the event was in Las Vegas while 37 percent said the location made no difference. The survey said 2 percent were less interested in the show because it was in Las Vegas.
■ Forty-four percent of visitors attending a convention or trade show brought someone with them who didn’t attend the show when they came.
■ Most of 2013’s visitors needed two weeks to a month to plan and book reservations — 29 percent. The next biggest group, 26 percent, planned one to two months out while 14 percent spent more than three months, 13 percent each needed two to three months and one to two weeks. Five percent of visitors planned their stays less than a week out.
■ A statistic that hasn’t changed much in five years: 42 percent arrived by plane, 58 percent by car, bus or recreational vehicle.
■ Once people get to Las Vegas, they use multiple means to get around — which is why these percentages don’t add up to 100. Visitors said they walked (52 percent), drove their own cars (50 percent), took a taxi (27 percent), rode in a bus, a shuttle or rented a car (12 percent each), rode the monorail (6 percent) or rode in a limousine (1 percent).
■ Three percent of visitors decided on where to stay after they arrived.
■ Fifteen percent of 2013’s visitors used a travel agent to assist them with arrangements, the highest percentage in five years.
■ Social media information figured in trip-planning decisions for 30 percent of 2013 visitors. That’s up from 19 percent in 2012 and 7 percent in 2011.
■ In 2013, 64 percent went online for information to plan trips. The percentage of online planners has increased steadily since 2009 (49 percent).
■ Most visitors used a hotel’s website to book room reservations in 2013, (38 percent) more than triple the number of No. 2 expedia.com. Hotel site bookings were far ahead of hotels.com, lasvegas.com, vegas.com, Priceline, Orbitz, Hotwire and Travelocity.
■ Three in 10 visitors went to downtown Las Vegas in 2013, the lowest percentage in five years. Most of those who went did so to see the Fremont Street Experience.
■ The most popular side trip from Las Vegas was Grand Canyon National Park (61 percent of all visitors) followed closely by Hoover Dam (57 percent).
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