Revel Sued Over "Deceptive" Come-On: Atlantic City’s luxurious but financially challenged newest resort-casino is facing a lawsuit filed on behalf of gamblers from six different states, who claim that the much-publicized ‘Gamblers Wanted’ slot-rebate campaign, launched July 1, was "deceptive". Prominent advertisements declared that "you can’t lose," with the promise that gamblers who gambled and lost $100 or more could have their losses reimbursed via free slot play, distributed over a period of time.

The drive was successful, with the casino experiencing a 33 percent increase in revenue compared to the same month the previous year, but the suit alleges that the rules, hidden in "virtually illegible" ultra-fine print, rendered the offer disingenuous, with its stipulations that the losses would be rebated in the form of "free play" slot dollars, distributed 5 percent at a time over 20 consecutive weeks, with no "full repayment" if any single week were missed. The resort has not commented on the lawsuit, filed Friday in Manhattan federal court.

from www.lasvegasadvisor.com

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